Entrepreneurs need to be ready to pitch any time, anywhere.
1. Present a clear case of the problem and the solution. This is the most important part of the pitch. If the audience does not believe there is a problem, or fails to understand your solution, then nothing else you present beyond that will matter.
2. Present with passion. Don’t just run through the entire pitch in a monotone voice with no excitement. If do not sound excited about your venture, your audience won’t be excited about it either.
3. Work on your delivery. Learn how to use your voice to help emphasize key points. Slow down and emphasize your most important points so the audience knows that is what is important. Make it seem as if you are talking to each person in the room by using eye contact.
4. Know the audience. Each pitch should be tailored to whom you are presenting to. If it is a business plan competition, tailor your pitch specifically to the judging criteria. If it is an investor pitch, talk about the issues important to investors and be clear about the return they might gain from investing in your business. If it is a sales pitch, tailor it to the value proposition you offer to the customer. “There is no one size fits all pitch presentation”
5. Practice, Practice, Practice. The more times you can run through your pitch, the more effective you become. “Try it in front of your mom, dad, sister, neighbor, dog, or whoever will give you the time of day,” recommends Jorgovan.
You never know when you might run across a potential investor or customer. So you always need to be prepared to give a clear and concise pitch of your business.
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